UPGRADE
YOUR ODOR CONTROL

Want a litter box that doesn’t stink? Our improved formula eliminates odors 40% more than before.

the #1
Clay Litter alternative

Our walnut shell cat litter ranked #1 in litter box odor control in a scientific Dräger test.

supporting
cat kids

Learn how our eco-friendly litter donations and cat adoption support helps animal shelters and cats.

Our litter grows on trees

Get the details on the sustainable practices behind our eco-friendly cat litter.

Buy online and in-store
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Why Walnut Shells 
Outshine Clay

NATURALLY FRESH

Organically neutralizes odor without any perfumes

Contains zero silica dust, so you and your cat kid can breathe easy

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Comes from walnut trees and is produced in solar-powered facilities

Clay Litters

Full of artificial perfumes that cover up odors with more odors

Mixed with silica, a toxic ingredient that can cause health issues

Extracted from the earth through harmful strip mining

What pet parents are saying

Long-lasting, 
eco-friendly!

by Jennifer

★ ★ ★ ★ ★
My kitties adapted to this sustainable, eco-friendly litter easily. The various clay litters we'd tried were heavy, stuck to the box, and are horrible for the...

Great Product

by Sunshine

★ ★ ★ ★ ★
I used clay based litter for several years and had trouble with the dust created by the product. I purchased Naturally Fresh Clumping Walnut cat litter and have been very surprised at the freshness...

Excellent, natural, and affordable.

by Richard

★ ★ ★ ★ ★
was looking for something natural for the health of my cats as well as its environmental impact. This litter is not only natural, it’s affordable, it clumps, and both cats took to it right away.

Smells like the outdoors

by Susan

★ ★ ★ ★ ★
My cats started using right away, zero issues with getting use to the feel or fragrance.

Make a Positive Impact on the Planet and Your Nose

with the best eco-friendly cat litter

See our impact

A formula for every family

You love your cat kid and would do anything for them. And because you’re the one cleaning their litter box, you want a cat litter that works for both of you. 

Ultra Odor
Control

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Stop the stink with our new probiotic

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Harmony™ Calming

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Mood-boosting essential oils

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Multi-Cat

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Love them.
Don’t smell them.

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Quick-Clumping

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Easy scooping for
1–2 cat kids

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Herbal
Attraction®

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Calming herbs call cautious cat kids

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Pellet

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Non-clumping for all small pet children

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Not sure which formula to choose?